MoPix (pronounced Mo-Pix) is short for Mobile Pictures. It will initially target U.S. and Canadian based customers during its inaugural rollout. However, it will eventually target anyone, anywhere in the world who carries a camera-ready (still and / or video enabled) mobile phone.
The gist of MoPix is that it will be the first and only service to offer absolutely free transmissions of specific items (I'm sorry, but I can't say exactly what and how - that's proprietary for now).
People most likely to use MoPix will be traveling, celebrating a special occasion (a wedding, birthday, anniversary, etc.), attending a special event (a graduation, sporting event, etc.), or just going about their every day lives and are in the mood to share their world and the events or things happening around them with friends, family, or loved ones whether their across town, city, state, abroad, etc. Their ages, genders, nationalities, likes and dislikes will vary immensely as they will come from all walks of life and from every corner of the globe. So the logo design must have broad, world-wide appeal.