New Hot Chicken restaurant needs a powerful new logo

Chicken Fire

Soulful Hot Chicken

At Chicken Fire food isn’t just food, it’s an experience. It’s why every dish we share with you is made fresh from scratch, from the sauces to the meat, without the use of any steroids or hormones. After all, we feel the food we make should be as natural as the passion we put into it. We want our soulful hot fried chicken to be your favorite. Our commitment to being your favorite spot to dine reaches further than excellent cuisine. We want to create an experience for you with each bite. We believe a meal is more than satisfying your stomach, it should speak to your soul. We know regardless of the size of your challenge, life can leave you hungry for more than good food. With that in mind, we’re here to share our true southern hospitality with all of you. We’re in this neighborhood to build a home together with all of you. Because, at the end of the day, home is everyone’s favorite place to eat.

Soulful Hot Chicken.

We are very open to many ideas and suggestions. We would like to see design ideas that you think would be the best fit to depict our concept. We have also been toying around with the idea of a chicken symbol of some sort being incorporated into the logo (because it is our central food item), so we would love to see some designs with that incorporated as well – however, that is NOT at all necessary, the right word art logo can work too. As for colors, we would like to stay in the realm of oranges, reds, yellow, blacks and white. Flame orange was a unique color recommended by the 99 designs color tutorial, so it would be interesting to see designs with that color incorporated.

Our concept for this restaurant is to be a fresh/fast casual style restaurant, akin to likes of Hattie B’s, Howlin Rays, Zaxby's, PDQ, etc.

Our main menu offerings are simple – our soulful take on Nashville-style hot chicken tenders with various spice levels, served with French fries, coleslaw, bread, and pickles. All of our items are made from scratch to be full of flavor and with good quality ingredients. We are all about feel-good food that is made good for you. We use Chicken that is free of any hormones, steroids, or antibiotics. We hand bread all of our chicken. We mix and make all of our sauces in house. All of our food is made completely from scratch using fresh, quality ingredients. That being said, our menu items will be priced in the $8-$12 range.
We really want our logo to communicate who we are, what we do, the value we provide, and the freshness and authenticity of our food. We want this logo to pop and stand out and really communicate good strong vibes to each person who sees it. Ideally, they’d be drawn in to come learn more after seeing the logo.
Please let us know if you have any questions, additional thoughts, or ideas!
Here is a list of Similar Restaurant Concepts to draw inspiration from:
• Howlin’ Rays
• Dave’s Hot Chicken
• Hattie B’s Hot Chicken
• DL Hot Chicken
• Wing Ferno
• Nash and Proper
• Bangin’ Buns Hot Chicken
• Blue Ribbon Fried Chicken
• Chick n’ Cone
• Brine Fire Grilled Chicken
• Zaxby’s

We will also be running a Food Trailer with this concept, so any designs that would be fitting for that (or examples of proposed designs wrapped onto a food trailer) would be welcomed, too.

We have attached photos of our trailer as it is currently.