Home Star Solar
I'm an experienced entreprenuer starting a solar energy business.
From our website: Home Star Solar, is a general contractor that helps people invest in solar energy for their home and business. First and foremost, each project we work on will focus on generating value for you - our customer. We do much more than just install systems, it is our goal to make the entire "Going Solar" experience easy. At Home Star Solar we consider your project a success when you've proudly shown your family, friends, and neighbors your new solar energy system and encourage them to give us a call, so like you, they can begin to save money and the environment.
From this website opening phrase, you can get a sense of the tone I'm using with customers, it's professional, but personal, approachable, friendly, informative, and easy to do business with.
My audience is 80% residential home owners. Usually upper income / net worth, over age 40, educated, and with home values over $250,000. Some are liberal 'green' advocates, but suprisingly most are rather conservative people that want a responsible contractor working on their home.
I'm also trying to open solar to middle income home owners by offering monthly financing programs that make solar affordable.
The other 20% are commercial, industrial, and municipal businesses.
The company name is intended to draw out 2 meanings of Home Star. 1) We're a star company for home solar energy systems. 2) Our home star is the sun.
I'm completely open to ideas that are appealing to my target audience.
As for what I'm not searching for; I'm not looking for cartoons, gimicky, cheap, or shouting designs. I think a solar (Sun) logo should avoid muted or gray tones. The current website template (being used to develop wording and navigation) is an example of graphics that are too gray. That said, I've seen shadows (gray) used successfully in other solar company logos.
I recognize the value of a strong brand and memorable logo. Please consider submitting a design that you'll be proud of and I can build my business on.