We're out to revolutionize how you buy upholstered furniture for your home. We bring you stylish, quality upholstered furniture straight from the manufacturer to the end consumer all through our e-commerce website. We design, responsibly source, and manufacture all of our products from the ground up in Salt Lake City, UT.
Our target audience is middle to higher income consumers looking for a quality piece of furniture for their home. We will engage with our target audience through our website and social media.
Words that describe our product: stylish, quality, durable, modern, cozy, comfortable
Words that describe our consumer: style aware, comfortable with ordering online, disposable income.