"The logo must try to inspire people to act on their dreams"
The MOST IMPORTANT word that the logo should suggest is "action".
We would like to see examples that employ both an Icon and the "HowToBecome.tv" name.
Needs to work well in a variety of sizes, and is legible when reproduced in a small size . It should also look well when expanded. iTunes prefers square .jpg images that are at least 300 x 300 pixels.
We need a logo that can not only be used for the website, but for t-shirts, i thumbnail, etc. Therefore, not too many colors, say no more than 3 unless the combo is brilliant.
Please DO NOT use:
Televisions - as an icon, unless you feel you have a very new and creative approach to it. It is over done in web video.
Cartoon like elements - the target audience is young and sophisticated or they try to be. ;)
The ideas behind the following examples are not clear (hence we didn't buy them) but we love the high energy feeling the give off. They're not great, but you get the idea.
We are really talking about career planning, but with excitement & determination!
The show will not just be a destination site, but be syndicated to numerous career planning websites.
Otherwise feel free to be creative & surprise us!