The Phoenix Regional Sports Commission (PRSC) is one of the oldest Sports Commissions in the nation. The mission of the 501(c)3 non-profit organization is to “Enrich Our Community Through Sports" via three initiatives. First, by representing the citizens of Phoenix, Arizona (USA) to bring national and international sporting events to the area. Second, to assist in the promotion of existing sporting events and our area sports teams. And third, to support youth sports programs.
It is in this third area that we need branding and logo help. We have a group called the "Champions Circle" that gathers together throughout the year to collaborate on helping youth sports in the Greater Phoenix, Arizona area.
The target audience are mostly volunteer leaders of youth sports programs in our area. It may someday expand to youth sports coaches, and other supporters of sport, but right now, its a loosely knit group of sports administrators.
The logo needs to be able to be used on web sites, in print, and on apparel (steer clear of logos that will have high stitch counts when used in embroidery). The logo is meant to be a unifying symbol that we can use to brand the group's membership over the next several years. When we say "Join the Champions Circle" there needs to be a mark they can identify with. Nothing complicated, but a clean professional logo that we can use in a variety of ways. If it has a sports slant to it somehow, I think that would be HUGE.
As a follow up, our existing COMPANY logo (not the Champions Circle logo) is attached. That logo is awful to be honest. It's too busy, doesn't message anything sports, and is well off the mark. DO NOT embody the spirit of THAT logo when working on the Champions Circle logo.
We will be re-doing the organizational logo in December as well. It is my hope that the Champions Circle logo we choose in this process could become the lead into a family of marks that we use moving forward. That is, that the logo we choose now for Champions Circle, we will work with that designed on the bigger organizational logo later as well.
We would like to choose a Champions Circle logo this weekend at some point.
Thanks for your help in advance! Please contact me with questions!