We help businesses to become twice as effective and twice as efficient in a carbon- and resource-constrained world (i.e. 2XE - 2xEffective).
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Our target market is young/middle-aged CEOs of mid-market companies. Specifically the kind of CEOs we target are either:
1. Professional/Career CEOs that are new to a business and are looking for something new (i.e. 4-6 year vision of leaving their mark on the business and then moving to something else), or
2. Strategic CEOs that have a 10 year exit plan, and are often the founder of their own business.
As a business, 2XE plans to provide extremely intelligent ways to help businesses save money and make money by becoming more environmentally sustainable, and helping them to achieve competitive advantage in the new economy.