We are a healthcare logistics company providing access and navigation throughout the healthcare process both in-patient and out-patient for the very affluent in our society. As healthcare segments by socio-economics our target market will seek us out as their health manager.
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Our market is wealthy, educated, senior adults or their children. Our likely member will be 60+ who collect art, travel and are very sophisticated. These individuals are very successful and demand excellence.
Our logo needs to send the message of simple elegance yet exude power with a sense of softness.