We want the logo/aesthetic to feel elevated but approachable, like you'd trust us with your home decor but you're not intimated.
Some brand personality traits we landed on were 1) Approachable/human 2) Quirky/fun/unique/playful/funky (not sure which one best works yet, but you get the idea) 3) Passionate 4) Beautiful.
We want to convey that interior design historically is:
Slow and laborious
but we are:
Easy to use
We want to be gender neutral and convey credibility in this space. We want color (not just black and white), but a sophisticated color palette. We believe our visuals/feed will be key to our success and credibility as well.
Given that we will likely host inventory and ship it, we want to have a logo that translates physically, e.g. in tags, or on stamps, or in packaging.