We are a manufacturing company established in 1921 that offers an extensive line of custom designed heating elements for the world's major appliance manufacturers, commercial refrigeration equipment manufacturers, food service equipment suppliers, the industrial process heating industry and automotive and truck companies. We have two manufacturing plants in Mexico and China, however our headquarters remain in the US. We are known in our industry for our quality products and competitive pricing. We recently hired a local web designer to redo our current website and would like a new/updated company logo for it.
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We are looking for a logo represent our manufacturing company – Springfield Wire, Inc. We are a well established company that prides itself on quality and reliability. Some images/characteristics that we want to invoke in our logo = quality / reliability / technology. We want to update our image to represent a more modern organization while preserving our foundation of making the best products in the world for over 80 years.
We would like to keep the color blue in our logo, but it does not need to only be one color. Please feel free to experiment with colors!
Some things to consider:
1. No Cartoons
2. Nothing too elegant
3. The typeface should be clear, simple and bold. We want something that stands out.
4. No reverse letters
5. Because this logo will be for our website we would prefer a horizontal (left to right) design, but this is not mandatory.