Sohalo creates a new merchant platform for social commerce, loyalty & analytics. We drive social rewards (facebook credits and Amazon gift cards) that help merchants get more fans, brand visibility and build new levels of product loyalty.
Sohalo stands for "social halo" which you could work into a design buy don't have to.
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Our target customers are small-medium businesses and larger companies who typically have a Facebook presence. The design should be light, subtle and sophisticated. We favor clean design, like Mint.com or the logo of Magento.com. It shouldn't be stuffy, but it shouldn't be too crazy, either.