LP Royer is a 78 years old safety footwear leading manufacturer from Canada. We are currently looking to upgrade our company logo in regards to our new line of metal-free safety shoes collection. We're a top 3 company in our industry and we have a long tradition of craftsmanship, know how and quality. The new logo needs to be in line with our classic font that you will find attached to this contest. PLEASE DON'T USE THE OLD FONT!!! The logo must be dominant with the ROYER lettering as the center piece. The letters of the new logo need to ALL be in CAPITAL format and we would like to have a visual hammer attached to the lettering (refer to: http://www.youtube.com/watch?v=apNOqbwjOFg. Obviously, the "hammer" needs to get out of the classic boot silhouette or the old cliches. If you feel the letters themselves can produce the right affect, please propose a logo with no hammer. Obviously since our new line is METAL FREE, we must feel that light is strong!
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Please make sure the ROYER letters are in capital format and that beneath the ROYER word we have: light, metal-free safety shoes. Also refer to the original Royer lettering (enclosed) to stay in the same line, but don't use the original font. It's just a reference.****THE VISUAL HAMMER IS NOT A HAMMER SHAPE, ITS A MARKETING STRATEGY!!!!***. Please no logo with an actual hammer. The visual hammer is a term. Please refer to the short presentation on youtube. Thanks
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