Our online sports wagering tools are aimed at people who can be characterized as advanced bettors at the amateur level. By this
characterization, the users are high-functioning in their understanding of wagering fundamentals, the underlying mathematics, and of course are hardcore sports fans. The “amateur” reference alludes to the fact that they do not wager as a career.
After doing research and multiple surveys, we've found that online sports bettors are 68% male. The same study showed the average age of these bettors to be in their “mid 30s”. 61% of bettors hold at least a college degree. 41% of U.S. bettors earn more than $75,000 per year.
We are looking to tap into this target audience specifically, and position ourselves as sophisticated, yet approachable. We want to be seen as being at the forefront of online sports wagering content, social media, crowd sourcing, and analytics technologies.