Help 1Price.com design a new logo

1Price

Stress Free Car Buying

1price.com is a website designed to provide a stress free (i.e. no-hassle/no haggle/no negotiation) car buying experience for consumers. Target audience is basically all active car buyers (age 21-65) using the internet to shop/buy a car.

Some key dynamics to consider in the design:
1) The term 1Price is a common automotive industry term for this type of car buying, but clearly does not include the term "car" or "auto" in it. So, the design should work towards helping the consumer understand that our brand is related to automotive/car buying.
2) Values to communicate with your design: Ease of use, Stress Free, Hassle Free, Haggle Free, No Negotiation, They got a great deal $, Trustworthy
3) Stylistic preferences: Simple, modern, to the point, conveys that 1Price is stress free car buying, car related, $ related, price tag related
4) The brand name and logo should be one, (not 1Price with an icon)
5) Along with the main 1Price logo. We want to see 2 variations: a) the main logo with a "Certified" addition (as we will have dealers in our network that are "1Price Certified"), and b) with corresponding reference/inclusion of the tagline "Stress Free Car Buying".