Help People Start Their Own Business Successfully

More Than Just Luck

I've worked in developing new products for various multinationals and also started my own successful businesses. Now I want to help people start their own business, called "More Than Just Luck".

Over 4 out of 5 (82%) of first time entrepreneurs will fail in their first venture but successful entrepreneurs stand a 66% better chance of success than first timers. My ambition is to help new entrepreneurs beat the odds of starting their own business, reducing their risks by making better decisions.

I help people start their own business by running a workshop providing "signposts" on what they should be doing at certain times. I also act as a consultant, bouncing ideas & challenging them in developing their own business. Further more I can act as a coach & personal trainer, helping them understand their own goals & motivations.

The attached file goes into more detail about the service.

The personality for this service is to be straightforward, supportive, fun & professional.
Straightforward - a series of signposts - idea, generate, 100, expand - help people know what to do next
Supportive - we help them understand what they want from a business, how & when to follow specific signposts & how to develop their sales & marketing.
Fun - we pack the workshop full of fun activities, not just loads of information
Professional - based on best practice experience of multinationals

The target audience is for males & females, in their mid 30's through to 60's. They are mainly profesionals, who either have inspiration for a new product or have a frustation in their current lifestyle and believe starting their own business provides them with the opportunity to live their dreams.

They are inteligent and sophisticated individuals and are used to dealing with complex issues in their normal everyday work. The logo needs to appeal to these types of people.

They have a range of emotions going on at this time in their lives. They are at or coming to crossroads in their lives. Do they continue working for somebody else or do they start their own business? Do they take on the risk and potentially profit from that risk? How much do they risk in bringing their dream alive? They risk crushing their dreams just by trying them out...

We want them to feel in control of their destiny, in full understanding of the facts & risks in starting their own business without feeling pushed but also that the future can be a positive and bright.

A logo for "More Than Just Luck" that will work on a website, that can be included into a PowerPoint presentation background and also printed on business cards and brochures.

Over & above the service, the logo needs to have a look & feel that is...

Straightforward
Supportive
Fun
Professional

I would love a logo that is bright, colourful & optimistic