I am aiming to visually communicate concepts of results, precision, quality, speed, strategy, strength and sophistication/boldness in the logo.
The final design should intrigue the audience into wanting to learn more. It should aim to communicate "I can solve problems for your business"
The logo needs to incorporate the full brand name and a simple symbol/icon as well. Ideally, the icon would be a representation of a combination of the above concepts. I want to avoid anything too fancy/engraving looking as well as anything too feminine - however, please don't get stuck into the gray/bloc schematic as that has been too harsh.
Final use of the image will be in word documents, business cards, thank you notes and letterhead as well as webpages. Please consider size implications for all of these mediums when developing.
I'm open to ideas on color scheme but want to avoid pink and bright red, same goes for pastel colors
The final file format should include jpegs and print ready files (CMYK) as well as web files.
I have attached my original vision that I mocked up for an idea of what I am thinking, but this should only serve as a reference and not creative direction
Please no stock images or clipart