We are calling the solution "TrueNorth" because it provides guidance and direction for organizations to make data-informed decisions. We would like a logo for "TrueNorth" that is consistent with the image presented by both Oracle and BTRG. We’re looking for a logo with clean lines and consistent with the idea of being able to provide wayward organizations with a roadmap, with direction. We can envision a design playing off of the concept of a compass or the North Star.
• This logo should not be overly cartoony as that tends to be out of step with most enterprise-level software solutions and somewhat inappropriate for the public sector.
• Remember, this is a B2B solution whose target audience is high level decision-makers in public sector and state and local government agencies.
If possible, the logo should reflect the fact that we are an established company that offers consulting services on par with Oracle, IBM and Accenture. We are experts at gathering information and formatting a strategic plan and data collection. The logo should be appealing to an audience of established, senior-level financial experts, including Chief Financial Officers, Budget Directors, and related Financial Analysts.
No clip art. We'll need files in .eps format and .jpeg/gif if possible.