AM PM Companions is a online service that provides partners for people to meet and spend a night or day with. This is a pay-for-service business. However, it is a non-sexual service which is very important to note as the design must reflect this.
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The logo images are included to invoke an impression. The following comments are quite specific:
We are open to the colour scheme, but have feeling that the logo should be darker (red) on nice pastel background colour (sandy).
It should be am-pm big letters (not capitals) and underneath should be word companions. On letter a should be leaning silhouette of a man in tuxedo (as if waiting for a date or waiting to have fun) and behind pm should be a lady in cocktail dress with sparkly diamond either in her ear or as a ring or necklace. Also as a simple silhouette.
These instructions are quite specific for a reason. To convey the playful nature of the website we need this subtle suggestion in the logo. We also want to make sure the site conveys fun Versus sexy because this is NOT an escort site.
It is envisaged that the target audience may be more female than male and so we want the logo to favour a female look and feel - but slightly versus a lot.
Ask lots of questions because this one is a really interesting project and we look forward to input from designers.
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