Brand Identity Objective: Increase awareness of the Haskap berry and its important nutritional value and taste. Please include a descriptive sell line, could be original or an example might be: "a healthy burst of tangy goodness"
Cuéntanos a qué tipo de público quieres llegar
Haskap Nova Scotia is the name of the brand of the Haskap Growers Association of Nova Scotia. It represents a consortium of haskap berry growers in Nova Scotia.
The Haskap fruit is a blue coloured elongated berry about 1 cm in diameter. The berry has the unique quality of having a skin that will melt in your mouth, and seeds that are so small they are not noticeable. The skin of a Haskap is a dark blue, but with an intense crimson flesh. The juice of the berry has a naturally high brix factor (natural sugar content) and colours almost anything it is combined with to a dark burgundy. The taste of the haskap berry is uniquely tangy and has been compared to a combination of Blueberry and Raspberry with a hint of Blackberry.
The target audiences of the brand are:
1. Consumers – general public learning about the nutritional importance of haskap berries, wanting to buy haskap berries and haskap products.
2. Food service and culinary professionals – informational – creative uses, and where to buy.
3. Commercial buyers – bulk purchasers of fresh, frozen, dried haskap berries for resale or manufacturing of haskap added value products and beverages (alcoholic and non-alcoholic).
4. Growers – existing and potential growers interested in best practices to produce high quality haskap berries.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Purples: Imagination, spirituality, royalty and luxury.
Let designers make suggestions:
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We're open to original ideas for a descriptive sell line (slogan). Please see images, website(s) and logo examples in the attached document.
Hemos encontrado algunos concursos similares que podrían interesarte