Ett Gladare Sverige (exact translation: A Happier Sweden)
KEY WORDS: SUNNY & PLAYFUL!
Our national Happier Sweden campaign challenges people to create a WARMER, more CARING society and everyday life for themselves and everybody else.
Campaign will be massive and based on a website, interactions with Facebook, Twitter, public websites and national newspapers. A fundamental part of the site will be challenging others to do great things (Paying it forward) and we are expecting large media coverage so logo will be largely exposed in Sweden.
Listen to the Carter family - we LOVE them and this song captures what we want to communicate:
Be the change you want to see. RIGHT NOW.
Focus on the POSITIVE.
ENCOURAGE yourself and others. Convert to a complaint free life.
Lavishly SMILE just because it instantly makes everybody feel better.
INSPIRE, INCLUDE and RESPECT everyone around you.
Take responsibility. Change your life and Sweden forever.
The campaign website will be the center of inspiration and MAKE THIS HAPPEN.
DESIGN our CAMPAIGN LOGO and contribute to a happier world. GO.
We are not associated with any religious or political organization.
The general Swedish public, young and old. Focus on social media lovers who want to contribute to the user generated content website.
We're looking for a professional quality design that can be all text OR incorporate/embed an icon/picture. Only original work. Key words: SUNNY & PLAYFUL.
We are looking for a clean, clear and effective logo. Text needs to be readable in all sizes, from small (think business card) to large web displays. This means font cannot be too slim/skinny & lines/white gaps need to be adjusted for a small version for some (most) designs. Design needs to look right in black & white and on both black and white background even if it will only be used in colour.
1. Logo should be clean yet playful, energetic and positive.
2. Text could be split into “Ett Gladare” and “Sverige”. Different font sizes can be used for the two parts. Feel free to elaborate with lower/upper case letters.
3. We need designers to build all text logos on the Swedish words.
4. Size and quality should support displays at least the size of a UDS bill for web and print.
5. All lines need to work really well also in small logo sizes.
6. Text should be clear and easy to read in all logo sizes.
No clipart please.
For inspiration - it's a great idea to listen to the Carter family - we LOVE them and this song captures what we want to communicate:
Here’s an example of a website we like which will also give you some more information about Sweden:
We also like Paying it forward
…and support A Complaint Free World