Green Building Energy Services
I am a producer/writer/art director and have 25 years of experience working in New York City, Phoenix and Austin. I develop marketing collateral and business communications for a wide range of clients - from start ups to Fortune 500 companies. I collaborate with creatives and technologies and strive to exceed clients expectations.
The target audiences include consumers and professionals in the building industry. Homeowners who own a home that is at least 10 years old and are interested in green energy are the most likely consumers to purchase products from Green Building Energy Services. Our target audience will be interested in improving the energy efficiency of their home, reducing utility bills and moving towards sustainable living.
Brand identity graphics for Green Building Energy Services
Logo & series of brand identity graphics are needed. The company is an affiliate of Homesulate, but the Green Building Energy Services logo should be unique.
We’re a green company. Color palette of the logo and brand identity will include green and fresh springtime colors, like following website.
Weatherization services include air sealing a home and insulating exterior walls, so a home could be a logical component of the logo. Our services are measured through scientific diagnostics before and after completing the work, and reduce a customer’s electric bill. Perhaps explore integrating a meter in the logo. It could be a handheld meter used diagnostics, an oversized electric meter or more abstract. In the future, we will also offer attic ventilation, attic fans and HVAC system analysis & installation, along with solar products.
We would like a more detailed version of an electric meter icon for use in marketing. One version will be throbbing red, and then green and cool blue. The meter could have insulation around it and have a “smirk or a clever smile.”
Include the tag line "The Best Comfort and Savings – Guaranteed"
An illustration of Benjamin Franklin will need to be designed with the same look and feel of the Green Building Energy Services logo.