I am starting a wine club that caters to charities in order to help them raise money. Members can check off to donate a percentage of their purchase price to their designated charity.
We search the world for wines, to bring quality wines to the members & allow them to also donate to their favorite charity.
The design should be sophisticated without being stuffy. No cartoons, clean & to the point. We have several price levels depending on the charity from $159 per case to $400 per case. Soon they will be able to go to our web site & order wines in addition to their club purchases.
The target is people who donate to charities & feel an affinity to a particular charity that gives them a win/win feeling that they are getting a good value in wine & donating to their favorite charity at the same time. People join wine clubs for guidence. Most people have no clue when they go in the super market & see 3,000 wines displayed. We do write ups, food pairing & recipies along with our wine offerings. This gives them a comfort zone in their purchase in that an "expert" picked the wine for them.
I would like a logo that is easily recognizable, that can go on wine tote bags, cork pullers & other promotional material. I would also like to do a 3 fold brochure & other mailing materials. Something that denotes class & sophistication along with good deeds. Feel free to be creative, this is a creative, outside of the box program & a new concept in wine clubs.