We'd like a clean logo design that feels forward-thinking but also very approachable.
The phrase we'd use to describe our look is "modern grassroots"- a very real, community feel that somehow also feels cutting edge.
**Also - we've already started referring to our Global to Local initiative as "G2L" which offers up some great direction for a logo. We would strongly suggest that you consider G2L as the basis for the logo. And perhaps the full name "Global to Local" becomes a tag line that can sometimes be used in conjunction with a G2L logo treatment.
This is not to say that you shouldn't submit good ideas that spell our name out in full as a logo treatment. If you are inspired to work the full text "Global to Local" into your main logo design please show us what you've got!
We've also thought about the "to" or "2" involving an arrow to join global and local, but is that too obvious? Same with a globe - an obvious idea, so be creative if you do include one.
We also like the softer/modern feel of lower case but realize that might not be possible for G2L.
One more thought on a tag line - if the design you are creating feels like it would work well in conjunction with some text for a tag please show us.
For color, please stay clean and simple. We won't use logos that have too many colors.
Final art will most likely be needed in Adobe Illustrator format.