Logo should be modern, minimal but invoke luxury. The company's full name is "House Van Holland" For the logo, we'll be shortening it to "House VH" or "HVH".
Logo can simply be a font based design using our name (House VH) or initials (HVH). We're also open to the logo having a supporting graphic/icon. Logo needs be able to scale down pretty small, so anything too ornate may not be suitable.
Dutch inspired graphics such a crest/shield or windmill is acceptable, but should lean towards abstract and not literal (see examples).
Most of our products are made from wood so some concepts could include wood grain, tree rings, etc.
Logo will be used for all business collateral (website, cards, etc) as well as packing and potentially a small branding iron or badge that is applied to each product.