Pyg (pronounced pig)
I'm a yummy mummy who was in fashion and now in consulting to fit in with my amazing, wonderful, beautiful baby boy. A surprise we had a child. A surprise we love being parents. A surprise he is an absolute dream.
Anyway, I am starting up a business back in the textile industry that will fit in with being a mother, a consultant and release some creative output to keep the other side of my brain working. So I'm starting with pyjamas, My Pygs.
Having run other people's businesses before with fun, flair and always intergrity, this small adventure will have all those ingredients without the pressure and stress . . . hopefully!
Go nuts with designing My Pygs logo.
Our target audience is in the age range of 25-65. We are for up and coming women, mature women and yummy mummies. For the girl who is fun, sassy, confident, aware of the world around them, trendy and not afraid to be different whatever their age.
Our consumer will be into fashion, what’s hot, good food, fine wine and great cappuccino.
Here are some ideas but are not design requirements:
- The brand name need not be in the logo
- The logo will be placed on all stationary, website, advertising as well as the clothing
- Image to be easily identifiable for the logo
- Would like the word 'Pyg' written for stationary purposes
- No defined colour pallet in mind
- Keep it simple
I realise this may be too easy to design for, I’m happy to go with the obvious image that comes to mind and I know you can make Pyg’s really stand out.