We are creating a Premium Candy store concept in Mexico City, and the name is "N´-Chil-Arte". This whole word (Enchilarte) is what happens when you eat something very spicy. And the word "Arte" means Art. So the concept is the Art of getting spicy. So the name Its a word game.
We will have 4 areas: 1) EnchilArte (spicy candies and snacks) 2) CuidArte (healthy snacks) 3) RefrescArte (refreshing beverages) 4) EndulzArte (sweet candies).
We are having some funny art works in the store like for example a Dali painting with candies melted, the last supper with snacks and sodas, etc. So its a funky experience buying a snack or a candy.
We expect to open 25 stores in 24 months.
Cuéntanos a qué tipo de público quieres llegar
Mexican wealthy people between 8-40 years.
Here is a link with some images that could help express the style I am looking for:
I know they are a bit abstract, but I think it helps.
And then we will need the logo for each area. But I don't know if I can ask here for the 4 graphics or just one and then the next ones to the same designer. (I am new at this).
- Attractive for kids.
- Modern / funky / Artistic
- I think red color is a must because of the spicy. (it has to inspire spicyness or hot)
Some ideas (just ideas not requiremts)
-Maybe there can be a brush with a color palette involved in the logo, like giving the impresion of filling with spicyness the letters...i dont know. We need something new /crazy / Chic.
Its an expensive store.
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