We are a father and son team that has rented properties down in Texas for many years now. We have seen the need for a website that will allow us to post last minute deals. We have listings on VRBO and Homeaway already, but there are always those nights that go unbooked. Our company name is Upward Vacation Rentals. We have chosen the word Upward because it has many different meanings. First, this company has been founded upon a Christian Value. Everything that we do will be focused upward to Christ. Furthermore, we want the message of helping people move UP! When they come and list on our site their rentals and revenue will move up. We try to keep everything we do fun! Whether we are discussing new business ideas or enjoying a day on the slopes, we have fun.
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We have two different audiences. First will be the owners who are going to list their rentals on our site. We want them to have confidence that our site will increase their bookings. Our second audience are the people who will be looking for a good deal and a great place to stay. These people could be coming from Europe or just down the street in Denver, Colorado. The majority of our end user market will be bargain hunters. These will be the people that are willing to wait till the last minute to book their get-away. People that are tight on money or just ones that are looking to save hundreds of dollars.
We are looking for a logo that is fun! It has to communicate a good time along with value. It must have our name in the logo, "Upward Vacation Rentals." Our tagline is, "Last Minute Vacation Rentals." We are looking for creative, yet simple. Something that will look great in the upper right of a website or great in a magazine. We do not have a color scheme yet. I am always a bit partial to blues though. As of now, we are just starting with listings in Colorado. Most of the rentals are for skiing. However, it will eventually grow into other markets that are warm and full of sand. It can't be lop sided with a beach and sun because that obviously does not exist in Colorado...unfortunately. We would like something that will be quickly recognizable. For example, when you see the apple logo of a Mac, you know exactly what it is. We are so excited to see what some of the designs come out to be! Please let me know if you have any further questions!
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