BCRC (http://www.bcrc.com) is a company in the growing autism services industry. The company provides specialized services to children and adults with behavioral needs. We are new owners, so getting the brand right is important. Our mission is to maximize the potential of the clients we serve. We have a unique chance to be of great service to families across the world, focusing first on the United States. Thank you for your interest!
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We market primarily to parents with children recently diagnosed with autism or behavioral challenges. The existing logo that we've created is one we like because it represents building blocks. Parents want to know that their children will get the services they need post-diagnosis--these children should be acquiring skills to improve the quality of their lives. Our target audience also includes schools and agencies with which we work.
Please feel free to experiment with colors. Although we like our recently created logo, we're not sold on it. The logo should reflect our values, which are 1) client first, 2) integrity, 3) excellence, 4) team work, 5) fun.
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