Onsite Photography company that services the daycare, pre-school and nursery school market. (Kids ages 6 months to 4 years old) The company and it's employees are focused on capturing the personality of every student it photographs.
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Our target audience are the parents of these pre-school students. In our case the Gen-X or Gen-Y mom is making the purchasing decision for the portraits. The logo needs to appeal to Mom and invoke emotion. It should not be goofy.
This assignment requires the designer to have fun! We photograph children at their best and sell to Mom. Keep those 2 elements in mind and we are sure to have a winner. Logo will be used on biz cards, promo material and as a foundation for a web site- http://www.jellyjarphotography.com.