Logo must have a wishing well in it. I would prefer produce of some kind to be in the logo as well. Sweet corn, tomatoes, melons, green beans, strawberries and pumpkins are our most popular items, but all don't need to be in logo. The problem with lots of different produce, is that there is too many colors. Two or three total colors would be best. The tagline "experience freshness" can be changed if you can think of something better, however, this is what our customers have seen for two years now.
No cartoons, but not too elegant and fancy. Logo needs to be able to be put on shopping bags, t-shirts, signs, business cards, banners, and website. Check out our website wishwellfarms.com to see a pic of our current logo. I'm curious to what this would look like without clipart, but either way is fine. I've attached our current logo.