Wood Fired Pizza from an award winning executive chef; done in 90 seconds (speed is not our claim though) that can be enjoyed by every - we are targeting families first, millennial generation second and finally generation Z. Something for everyone..
Firenza doesn't need to use speed in their brand as it comes across as an 'us too', instead, building on trust and quality will make our brand stand out. Suggested brand planks are; excellent food (quality ingredients), friendly atmosphere and a great value. Everything we do should tie back to these planks and if they don't; we should ask ourselves why are we doing them?
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This is a brand redesign. Two companies, Firenza Pizza and Persona Wood Fired Pizzeria have merged. We are keeping the Firenza name (not the same tag line) and the recipes from Persona from award-winning and executive chef Glenn Cybulski. The logo and tag line need to be refreshed and incorporate our new brand values, exceptional ingredients, trust worthy brand that delivers on their promises.