Firefly is a fine arts academy that provides online courses for students of poetry, music, sculpture, painting, and architecture. The greatest areas of emphasis for the initial launch include music and visual arts. The primary target is children to teens who are seeking an alternative method for engaging with the fine arts.
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The logo should be simple enough to be memorable but complex enough to feel artistic. We want the logo to convey that we are an organization that believes in the power of art to bless the lives of the learners and all who enjoy their artistic skills. We may want to target adults later in the company's lifecycle so, though the logo should appeal to younger audiences, we don't want it to be so playful that we will need to redesign it once we're ready to add adults as a secondary target market.
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