Be creative on this one, but just don't let it get too busy. Here are things that are key to this logo design project:
Final logo must be a vector image--I must be able to play with it in Illustrator to change color combos, sizing, layout or whatever I want to do with it in the future.
Feel free to use the whole name "Five Dollar Fashion Flats", "FDFF", "$5 Fashion Flats" or anything that comes to mind that represents the brand name.
Not too girly, not too masculine.
Nothing too corporate, still want to be considered indie, young and fun, but want to be able to grow into a very successful brand.
Tech is good, modern is great, but I also love sketchy & hand-drawn, too. Even a mix of both. Clean mixed with a little dirty could work...I am open to ideas at this point. Quirky is good. Off the beaten path, better.
As far as color goes, I really like black, white and greys with pops of brights, but again, open.
I've attached my "working" files of my current logo that I played with, but I am not really in to them anymore. The last one, FDFF Banner.jpg, also has some of the fashion flats on it that I will be selling.
Good luck and have fun with this one!