We are looking for a brand logo for Waxmill, a new fashion show brand. Waxmill shows combine fashion, music, dance and entertainment and are aimed at premium 18-22 year old students in the UK. It is a premium brand and the shows will include high-end entertainment and fashion brands.
We need a cool, impactuful, recognizable masterbrand logo for Waxmill, incorporating both the description line ('fashion - music - dance') and the brand line ('mix it up'). We need to be able to separate the Waxmill logo from the 'mix it up' line, but want the line to be designed in much the same carachter. We would like to look at both type-heavy routes and more graphic routes, but the brand needs to make an impact.
1 - Masterbrand logo for Waxmill
2 - Version incorporating description line - 'fashion - music - dance'
3 - design for the 'mix it up' tagline which will also need to run on various marketing material
The style should be premium but aimed at those who are going out to have a good time. This is fundamentally an entertainment brand, but is higher-end than most of the branded entertainment that these consumers will come across, and we need to reflect that in the design.
Please avoid handwriting/cursive style type as it is overused for British club brands.