We are launching a price comparison site and need a logo. Our site is in progress.
** PLEASE NOTE: some of the designs we are getting in are good and very solid designs, but they are quite corporate. Please remember we are a quirky brand, even though 'price comparison' seems boring we are not! Have some fun with this!! Look at http://www.bondfaro.com.br/ and http://www.shopzilla.com/ for logos of price comparison sites that we love.
So what is our personality?
We are contemporary, innovative and we're on the side of the consumer. You could say our brand archetype is ‘the hero’. We are also known as the crusader or the dragon-slayer. We have customers who see themselves as good, upstanding citizens. We can also be seen as the detective, helping people find the deals they need. The function of our site is to compare prices and review products,
BUT please note we add a touch of quirkiness to your experience with us therefore it makes it more entertaining so we don’t necessarily need such a literal representation of ‘saving money’ or 'checking prices'. It can be based on our personality and fun rather than the literal function. Other logo’s of price comparison sites that we like include: http://www.bondfaro.com.br/ and http://www.shopzilla.com/ ..... so go and have some fun with this!
Cuéntanos a qué tipo de público quieres llegar
Main target market is adults aged 25-39, male/female equal split. ABC1.
What is key is that the logo should be clever but have an underlying simplicity. The website colours will be: white page with with top/bottom headers in colours of green and light blue. The colour references for the website are: #45a503 (green) and #004fa7 (light blue) and also black. The logo you design must take into account these site colours and it needs to work together seamlessly.
Logo Dimensions for website home page header:
- MAX width > 300px
- MAX height > 100px
*IMPORTANT - these dimensions have already made provisions for any extra width or height needed.
Please avoid common references for price comparison sites which include: piggy banks, ticks, magnifying glass, barcodes.
We need a high res jpeg for delivery and the PSD files so that if we need to make final changes we can do it.
The logo will be used for the website, for business cards and stationary and all marketing material and campaigns.