The Moxie Solution
We are two gutsy women launching a coaching business for Fast-Track Executive and Emerging Leaders. We provoke corporate professionals to to evolve from the old stodgy models of business and people management to become successful, innovative leaders by creating an environment of conscious inclusion and people engagement.
We are targeting Corporate Executive and Emerging Leaders who are expected to post aggressive results in a world of rapidly increasing scope, accountability and decision-making. Our clients realize they can no longer use old-fashioned business models that don't work in the pace and expectations of the 21st century. They are starving for innovative, fresh leadership ideas, and we will provide them!
We do not want any people graphics please (star-people, or otherwise).
We want to be very professional, but also slightly funky. We want to match the characteristics of our name (a blend of strength/power - "Solution", with a softer more funky/gutsy side - "Moxie") - not necessarily a half and half image but perhaps a strong image with softer edges? One idea we have toyed with is the image of a maze (brings in the word "Solution"), but not married to a maze. We like some of the water drop images...
We need to attract conservative business folks, because that is our market, but we want something that implies innovation and pizzazz, without being overly funky.
We like the green, blue, orange color combination you see a lot these days, but don't want to look fadish in two years when this falls out of popularity, so try a spin on these, for example:
1) HTML 4 Olive (808000) and something in the Cyan-Aqua or Aquamarine range, with salmon or coral as an accent color.
I don't know what file types I need, we are a fledgling business so you might best know what to recommend, but we need images for print materials and website.