We are looking for a logo to use for our Energy Comparison service - EnergyWizard.
The nature of our business is that we help customers find a cheaper energy deal, specifically Electricity and Gas.
So we want to stand out from these guys.
Our audience will vary in age between 20-55. Our customers are those that pay the Electricity/ Gas bills and are interested in saving money as the cost of living increases. (Nearly all of us)
Electricity being an essential service they want to be able to trust the comparison site so cartoons or something along those lines will not be suitable.
A few things to keep in mind.
1. No Cartoons - we want it to be trustworthy... not childish.
2. The typeface should be clear, simple and bold. We want something that stands out.
3. Trustworthy is important in this industry. Think police, fire brigade, ambulance.
The other companies in the industry are:
This should spark some creative ideas.
Colors need to be simple and will form the base the rest of our marketing campaigns, website color scheme etc. E.g. 3 colours max.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.