Our audience will vary in age between 20-55. Our customers are those that pay the Electricity/ Gas bills and are interested in saving money as the cost of living increases. (Nearly all of us)
Electricity being an essential service they want to be able to trust the comparison site so cartoons or something along those lines will not be suitable.
A few things to keep in mind.
1. No Cartoons - we want it to be trustworthy... not childish.
2. The typeface should be clear, simple and bold. We want something that stands out.
3. Trustworthy is important in this industry. Think police, fire brigade, ambulance.