We are after a whole new logo, to go with a new website. We want an energetic logo that communicates motion. Its a branding overhaul as the old site and logo are daggy and out of date. http://www.discoverperformance.com.au. DP is a group of consultants who specialize in shaking up sales departments systems and provide staff training to increase sales results.
The biggest competitor is http://www.phuel.com.au - we really like the energy in the site and need something to compete with it, however we desire something slightly more professional without being uptight
Discover Performance is a group of consultants that visit businesses and give their (primarily) sales department a shake up. They look at the procedures and protocols, make adjustments and then provide rigorous training to the staff. Training is quite intense and results are measured by the increase in the client's bottom line.
Target audience is Sales Managers, CEO's, CFO's and HR managers. The organisation has been in business for 15 years an operates throughout Australia and South East Asia.
The key features of the business are:
energy in which training is delivered
inspiring sales motivation
focussed on quantifiable results
low cost compared to competitors
Discover Performance work on the big brands. The banks, Coca-Cola, and industries such as Automobile, Mining and medical. They get everyone feeling motivated, set objectives, make sure they are achievable and guarantee results.
Secondary services include:
Conference hosting and keynote speaking
- Tagline: Generating Business Energy- Colours: Any - Maybe red and or blue - something energetic (must look good in color and B&W)- Feel: Energetic, professional- Clean design - High res PDF as well as the working file (illustrator/indesign etc) - - The two main services are products called "Discover Sales" and "Discover Presenting". It would be great to have the same theme but a separate logo for these courses (but not necessary).
- Anything too childish- Anything that looks too stiff