Hi there! Eden Boards is a new American brand that will sell high-end letter boards and personal organization tools (link below).
We are challenging designers to create something feminine, not girly. It should be created in the following style:
1. Say "eden boards". No capitals. No cursive.
2. Green, blue, and grey not pink. See my color style below.
3. "Soft" instead of rigid or sharp.
4. Simple rather than complex.
5. Include a unique design rather than focusing on typography.
Our primary audience are:
-Love staying organized
-Have a passion for expressing their creativity in the office, at home and especially on social media including Instagram and Pinterest.
-Values positivity and tries to share that with their friends and family.