We're starting a business providing mobile beauty care to people in Southern California. Note that our first product line will be sunless tanning - we will bring tanning machines and products to someone's site, and provide them with sunless tanning (hence the name "eclipse" - absence of the sun).
Eventually, we may keep the Eclipse brand for other product lines - so something that easily lends itself to a theme would be nice.
The colors of purple/deep blue/grey/white can be found on http://www.eclipseairbrushing.com. If a logo uses those that is great, but if new colors are required, that's fine too.
Note that our product line does not use the sun - so something sun-themed will probably not be acceptable.
We're targeting 18-35 year old women, ideally (but not necessarily) in group living situations - colleges, sororities, dorms etc.
An idea will not be dinged for appealing to men as well.
One suggestion a partner had was of a silhouette of an appropriately attractive woman who is 'eclipsing' the sun...
We require a logo that can be used on the website, promotional materials, business cards, possible automobile graphics, and possible clothing.
As such, it should not be too 'busy' and should be simple enough to recognize from a distance.