We sell high-end quality office furniture, specifically standing desks and standing mats. Suitable for home offices and traditional communal offices. We are focusing on a high-quality luxury image, possibly European-sounding and more sophisticated. Our target market are high-earning individuals, professionals, CEO's, Executives, companies, office managers. Our current range include high-end standing desks, mats, chairs, etc. We would like the concept of luxury, eliteness, exclusiveness, class, expense, taste - all to come through in the name. It needs to be an upper class name designating the best of the best and top quality.
Our customers are high income earning individuals who care about their health and have a large disposable income. Preferably Executives and CEO's, but all white-collar professionals. Also office administrators purchasing for a corporate office or an employer. The customer is interested in the highest quality, reliability, luxury. They are not so concerned about price, and will pay top dollar for the best product.