I am 43 year old male who is a seasoned entrepreneur. I have started companies involved in finance, manufacturing and the service sectors. I have worked in the foodservice and housing industry. I want the brand to look fresh and tight. I want to show a company that has a very non traditional outlook on marketing and branding. I want to show that a small distributor does not mean small results, in fact it means more in service, responsiveness and performance.
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Red Light Brands is a premium distributor of micro and small batch alcoholic beverages. Red Light will be the primary promoter and brand builder in a specific geography. Red Light will facilitate tastings, web promotion, parties, sponsorships etc. in order to promote the brand. We need to communicate to the distiller that Red Light will be the only distributor that can effectively communicate their brand message to our specific geographical market. Due to restrictions in the sale of alcoholic beverages, we are wholesalers, so our actual customers are liquor stores and restaurants. However, we must build the brands we represent through the consumer who will then purchase through a licensed seller. At the end of the day, the distiller who we represent must feel like we add value in marketing and distribution.
Make it fun! I really want the distillers whom we want to represent to know we are a fresh, new approach to marketing. Red Light Brands will deliver results.