The Overall feel:
Think country bakery or coffee shop with a warm inviting feeling; large plank wooden floors; slate counter tops. We are looking to provide a comforting feeling that they can trust their laundry to be taken care of in a timely and environmentally friendly manner.
The color direction:
Please use this as a direction, as we are open to suggestions. Also feel free to use either color as the dominant color, or to take out a color.
-pantone 7452 U a sort of periwinkle
-panton 365 U a pale green, almost yellow
-pantone 7504U a cocoa chocolate
Yellow of the bee:
-pantone 393U cold cream yellow
The bee: The bee should be friendly, approachable, happy, doing something with laundry. An example is holding a hamper with folded laundry in it.
Framing of the logo: we would prefer a soft framing of the logo, either round or oval framing, but are also open to suggestions.
- We like the feel of this bakery’s design: http://www.financierpastries.com/index.cfm
What we like about it is that it has a clean feel to it while providing a sense of warmth and welcoming. If you are in New York, we particularly like the feel of the 1st avenue and 54th street store.
Attached is a mood board to give the general feel of what we are looking for.