We are three grad students who are deeply concerned about the low organ donor rate in the US. A low organ donor rate means long waitlists for everybody who waits for an organ (currently more than 100.000 people across the country) and therefore a lot of suffering and death that could have been prevented easily.
To raise awareness for this subject and to motivate more poeple to become organ donors, we started a viral social media campaign. We are producing various youtube videos and are using social networks, blogs and other tools to spread the word.
We don't want to work with guilt or shame but we want to emphasize the positive aspect: How good it feels to be an organ donor and that organ donors are "better people." Hence, our videos usually show in a funny way that organ donors are sexy, smart, saavy and sweet.
Ouir logo, in the same way, should emphasize this positive aspect of organ dontation, the happiness that comes from the good feeling of being an organ donor.