What we want:
- Use blue colors
- Keep a sleek look, printable in color and black-and-white
- Make the logo look great at both small and large sizes
- Make it fit the style of our current website, since our new website will have a similar theme
- We like a smooth, elegant look similar to expensive Italian cars
- Majority of the time, we will use the logo on a white background
Additionally, it's important to keep roughly the same proportions. We want a horizontal logo.
Here is what we consider wrong with our current logo:
- The symbol looks like a sad face =(
- The colors don't have enough punch
- It doesn't look expensive enough
- Our current logo isn't inspirational
For a source of ideas, consider "Aston Martin V8 Vantage". We like the metallic finish and attention to detail on that car. We want our logo to look less plastic and look more sophisticated and classy. We are competing with companies as famous as Apple, so our logo has to be recognizable.
Here is our website.