After 13 years in the online media space, I recently launched an IT consulting and product development company called Vertical Applications Inc. My partners and I have both breadth and depth of experience (eg. program/project management, product management, web and mobile application development, offshoring, and business process) and are going to initially focus on web consulting, project management, and application development.
We incorporated as "Vertical Applications" so that we could develop product for various verticals (eg. Health Care, Media), but are focusing on a services model to start. We also selected the word Vertical as it is a play on words and also could mean moving up and getting ahead.
We would like our future clients to describe us in the following ways: Practical, a Trusted Advisor, Straightforward, Nimble, Solution-driven, Accountable, Responsive, and someone who's obsessed with Usability, Consumer Experience, and Post-Launch Results.
We plan to partner with US government agencies (~80%) as well as Fortune 2000 companies (~20%). Since our initial foray will be in the federal sector, our logo should not look too fancy or too "artsy". We want the logo to stand out but not take away from our message of being trustworthy and serious about delivering on our commitments - ideally it will be a classic look.
Our potential competitors/business partners have logos on the following sites so hopefully ours can stand out and look more polished/professional:
We are looking for a logo to represent our company - Vertical Applications.
I would like a combination of both an icon and a company name. For example, I like the simplicity of the icon and company name at: http://www.infinitive.com/
I would like a burgundy and light blue icon and/or company name similar to the basketball jersey in the following link (burgundy with light blue edges but would like to see various treatments):
The reason we chose burgundy and light blue is that we feel it'll stand out from our competitors.
Feel free to experiment with the icon in the logo. One idea we had was to use the first word in our company name ("Vertical") signifying that we're moving up or the sky's the limit.
We do not want the logo to look cartoonish. It should be simple, clean, and bold enough to stand out.
This logo (icon and company name) will go on our business cards, marketing collateral, web site, letterhead, apparel, etc so will need to be designed to fit accordingly.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo