Brief – Logo
Requirements (High level) - Logo
• We have an existing logo as shown. We wish to make enhancements too this logo, rather than completely replace it. Look at ways to enhance the logo. Ie lift logo above the page, digital, new age treatment, innovative feel, we would like a simple corporate logo. We do not want an image of a cloud in this logo.
• A modern touch is needed. This is and will be a prestigious, corporate, new age brand.
• Will consider other colours but we do favour the ones we have presently
• The key to the logo is the word “Enterprise” the words creative and cloud are important too but Enterprise is key word that must continue to impact and be read first.
• When enhancing the logo the themes to think about should be (listed in order of priority) prestige corporate feel, international, Cloud, Digital, Innovation, Robotics, IoT, Business process re-engineering.
• The logo must be recognisable for example if we had a banner with our logo on it then it should be recognisable at least from 20 metres away and the logo to be built for infinite scaling (i.e. vector artwork)
• Keep colours simple. The logo will need to work when printed in greyscale
• Keep away from busy cluttered look, a clean look is needed.
• Adobe Illustrator, EPS, plus PNG, BMP
• JPG (similar size to 2000 x 2000)
• Background: Transparent and white
• Outline all fonts used in design
See attached document