Oscar Furniture is a Manufacturer of premium Australian Healthcare furniture (Primarily Lift chairs). We also have a small range of imported products, that we would like to expand on under a new brand "Assure" . The purpose of this brand is to allow us to market a line of budget healthcare/commercial furniture (Primarily lift chairs) without diluting the premium 'Oscar Furniture' brand.
The new Assure brand will still be identified as part of Oscar.
Target: we sell through an Australia wide distribution network of healthcare and mobility equipment stores. Typically the customers will be elderly or physically disabled, and in many cases the customer will have a occupational therapist or other medial professionals assisting with sizing/selection of the chair (in these cases the purchase is generally government funded).
¿A qué sector dirías que pertenece tu empresa?
Mobiliario y decoración interior
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