• Manufactures furniture in Canada.
• Trustworthy, modern, intelligent, with respect for tradition built into everything they make.
• The DeFehr team reflects the diversity, mutual respect, environmental care, and deep commitment to values that are quintessentially Canadian.
• DeFehr Furniture stands out by marrying traditional craftsmanship and innovative manufacturing practices to produce furniture that is authentic, handsome, durable, and a source of pride to our customers and clients.
• DeFehr furniture is designed and crafted for all consumers, with a range of styles that reflect the spectrum of our customers’ life stages and preferences, from on-trend to traditional, from space-saving to luxurious, for both active and relaxed ways of life, for families and homes both big and small.
• DeFehr furniture is sold in all types of furniture retailers, from single-location to chain retailers; urban, suburban and rural.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
A bit more detail but still simple
Simplicity of isotype
The use of woodworking tools
Nice integration of tool and tree. very creative.
• We need a new isotype only (image).
• Please don't change the current text (See log text attached) or stylize the D in Defehr
• Note: The font is “Montserrat” - regular and medium.
• Logo should reflect wood, woodworking and craftsmanship.
• We’re open to images that evoke woodworking and woodworking tools.
• Design should be lean, minimal, and simple.
• Should not evoke specific pieces of furniture.
• Colours (see colour chart attached): Primary; blue CMYK (100, 83, 35, 29), secondary; yellow CMYK (13, 19, 91, 0), grey CMYK (37, 29, 27, 0), white CMYK (0, 0, 0, 0)
• I’ve attached a few of styles we like.
• I suggest visiting their website (http://www.defehr.com/) to get a feel of the products and services
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