Hello Designers! We need a brand logo refresh for the launch of the PREMO cannabis vape/concentrates brand. We are redoing our web and packaging to take the brand in a new direction, and our previous logo feels a little dated to us. We want a new logo to reflect the following:
ARTISTIC - we bring an artistic approach to our craft, but we take the craftsmanship and hardware components very seriously.
ELEGANCE IN SIMPLICITY - we love the complex, but expressed in simple clean ways. The logo should include the brand name, PREMO. Background elements are fine, but it should be kept in mind that the logo will be used on the web and our packaging in large and small ways.
QUALITY - quality over everything. We take the extra steps to make quality concentrates. We invest heavily in our packaging and displays in order to pop off the shelf. Our logo needs to reflect this.
COLOR AGNOSTIC - submitting logos with color is fine, but needs to be done in a way where colors can easily be changed to match the medium or packaging design. Our color pallette for the new packaging is bright Pantone colors.